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01 January 1970 01:00:00 CET

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Sports Innovation

How player positional tracking can change viewer experiences

Sports Innovation Sports Event Management

4 things that altered sports broadcasting, according to a longtime NBA broadcaster

Marc Zumoff, longtime play-by-play announcer of the Philadelphia 76ers, shares his insights on the changes he experienced while covering the NBA team.  Broadcasting is not what it once was. Sports are...

Sports Innovation

Improve fan experiences by getting to know fans, for real

Sports Sponsorship

Brands continue to reach c-suite through mass participation cycling

Cycling’s position as the c-suite’s way of networking and connecting is not a new trend. It was widely reported seven years ago that board members were swapping golf clubs for lycra and the fact remai...

Women of Infront Share Their Thoughts on the Industry

Women are starting to take a more central role in sports, from the courts to the boardroom. In honor of International Women’s Day, we asked some of our female colleagues to share their advice, challen...

Sports Sponsorship Sports Marketing

Five ways women’s sports sponsorship can provide ROI for your brand

The last few years have seen women’s sport being given more of the spotlight, finally highlighting that competition at the highest level is not gender exclusive. Its growth reflects the broad audience...

Sports Innovation Sports Sponsorship Esports Business

How technology can further accelerate esports revenue growth?

Sponsorship and advertising have been the lifeblood of esports since it started commercialising. But how does the industry take the next step to match its counterparts in mainstream sport?

Sports Sponsorship

How sponsors win with strong content

Can the big sponsorship coup also succeed beyond the typical premium rights such as main sponsorship or naming rights? With the right strategy and appropriate activation concepts - definitely. In them...

Sports Sponsorship

Why companies invest millions in sponsorship and what they get in return

In sports sponsorship, EUR 50M a year can quickly cross the table for big clubs like FC Barcelona or athletes like LeBron James. The European Football Championship also showed that an investment like ...

Sports Innovation

6 Data-Driven Social Media Posts To Learn From

Sports fans of the 21st century crave more and more content, in all its shapes and forms. Meanwhile, capturing fan attention has become a battle, pushing sports entities to become more creative in the...