Infront Blog

The future of sport is being shaped by technology. The most successful sports organisations and events in 2020 will embrace innovation to deliver pioneering content and engagement tools that optimise ...

Sports fans are devouring content on social media and mobile devices like never before, unleashing new potential for sports organisations to harvest extra revenue and for brands to connect with consum...

The sports industry has entered a phase of exhilarating change. Technology has sparked a maelstrom of new ideas, from esports and virtual advertising to AI-enabled fitness apps and cutting-edge fan en...

Adventures in telepresence In 2016, two-time Emmy Award winner Aviv Shapira and his partners sold sports tech startup Replay to Intel. It was the culmination of a remarkable journey that started with ...

The sports tech industry is booming. More than 7,000 startups are competing to reach the top in a market expected to be worth at least $30 billion by 2024.

Warning that one in four people do not get enough exercise, the World Health Organization urges us to squeeze in up to five hours of activity every week.

2020 is set to be a year of transformation for sports event marketing operations as the hunt for continuous growths opportunities and greater engagement reaches fever pitch in a global sports media an...

As the esports economy surpasses one billion euros (Wanda Sports Group IPO, 2019), more sports organisations are flocking to the lucrative gaming revolution.

What do the UEFA Euro 2020TM, the FIFA World Cup 2026TM and the Men’s EHF Euro 2020 have in common? Answer: They each have multiple hosts. The UEFA Euro 2020TM has 12 hosts, the FIFA World Cup 2026TM ...

Virtual advertising, which superimposes life-like graphics over the actual surfaces of perimeter advertising boards during a broadcast production, has become something of an El Dorado for the marketin...