When Burger King sponsored lowly English football team Stevenage, a few eyebrows were raised. Before too long, however, the fast food giant was one of the most visible brands on EA Sports’ popular FIF...
Featured stories
How tech is helping brands target hard-to-reach gaming and esports audiences
September 30, 2020
Today there are an estimated 2.7 billion gamers across the globe. Mobile gamers, console gamers, streamers, the list goes on and on, and their number continues to rise as gaming and esports become mor...
How digital finger printing technology is helping the esports world improve media value
September 30, 2020
Thirty to fifty percent of viewed video content in sports can go untraced. How do views go untraced? Fans and non-affiliates recycle and reuse videos created by teams, leagues and organisations, by re...
Insights from Warrior Sports on the exclusive CHL competition and sponsorship platform
September 30, 2020
Partnering with fast-growing sports properties that offer rich and diverse ecosystems, such as the Champions Hockey League (CHL), can open up incredible growth opportunities for brands. Matthias Wolf,...
How iLOQ used the CHL's unique competition and digital enhanced sponsorship platform to unlock growth
August 27, 2020
Leading digital and mobile locking brand iLOQ has unlocked a wealth of opportunities for growth through an innovative partnership with the Champions Hockey League (CHL), says the company’s Chief Marke...
Olympic medallist and sports marketing expert Rodrigo Garza on the CHL’s sponsorship platform and its opportunities for brands
October 12, 2020
The Olympic silver medallist and sports marketing expert discusses the rise of B2B sponsorship, its hidden opportunities – and why CHL fits the bill.
Avoiding Injury, Improving Performance: Zone7 Is Empowering Sports Medical Teams
September 4, 2020
Injuries have plagued the sports world for decades.
How technology is helping decision makers better prepare for sporting events
September 4, 2020
Every year at the US Open there is a man or woman in charge of pushing a button. Sounds like a menial job, but the push of this button has a monetary and operational effect that can alter the tourname...
How technology is helping transform theory to tangible results in sports
September 4, 2020
Why do people reach for their mobile phones first thing in the morning? Nir Eyal, a best-selling author and specialist in behavioural design, addresses this phenomenon in his book, “Hooked: How to Bui...
Why brands continue to invest in marketing during times of crisis
September 28, 2020
Smart brands: Invest now to win the recovery
