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01 January 1970 01:00:00 CET

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Sports Innovation

How technology is helping transform theory to tangible results in sports

Why do people reach for their mobile phones first thing in the morning? Nir Eyal, a best-selling author and specialist in behavioural design, addresses this phenomenon in his book, “Hooked: How to Bui...

Sponsorship

Why brands continue to invest in marketing during times of crisis

Smart brands: Invest now to win the recovery

Sports Innovation Startups

Small team, impactful innovation: Q&A with Minute.ly’s VP Product Management

I recently caught up with Sagy Bar, VP Product Management at Minute.ly, a start-up that Infront took a stake in 2019. Sagy began his career as a software developer working for Mercury Interactive (lat...

Football Sports Innovation Virtual Advertising

Virtual atmosphere: NexGen tool for rights holders

As European football returns to the fray, rights holders and broadcasters are hunting for ways to compensate for muted atmosphere and revenue losses due to the absence of fans. State-of-the-art virtua...

Sports Innovation

The Effects of Covid-19: Quick Innovation With an Unknown Expiration Date

Covid-19 caught us off-guard, forcing the world as a whole, and the sports world specifically, to stop dead in its tracks and recalibrate.

Personal Fitness Corporate Fitness

Fit for purpose: how the B2B fitness industry will emerge stronger

Popular mass participation events from fitness pioneers such as B2Run, Threshold and Hyrox have ground to a halt during the pandemic, but the future is bright for this innovative sector as society ada...

Broadcasting

Remote control - Broadcasting in a post-lockdown world

As the world gradually exits the coronavirus lockdown, the sports industry must navigate a new normal of “behind closed doors” events, remote fans and social distancing. 

Fan Engagement Broadcasting Marketing Operations Events Monetisation Media rights Sponsorship

Sports behind closed doors: Broadcasting, venue advertising & fan engagement in a post-lockdown world

As the world emerges from lockdown, the sports media industry is contemplating a “new normal” of spectator-less events and limited operations for many months to come.

Virtual Advertising Broadcasting

The future of Virtual Advertising with OTT: The personalised advertising board

Get used to it. The future of marketing is incredibly personalised and most certainly digital. Over-the-top (OTT) media services such as online streaming and social media give advertisers the power to...

Sports Innovation Anti-piracy Monetisation

From piracy to personalised content - AI unlocks value

Tackling content piracy might seem like a daunting and costly task. How can rights holders keep up with the never-ending swarm of unauthorised content online?