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01 January 1970 01:00:00 CET

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B2Run Careers Sports Innovation Personal Fitness Corporate Fitness

Employee Engagement: Connecting and disconnecting through mindfulness

During a time when gyms and team sports aren’t readily accessible, the question of how to stay fit and healthy is a common one — especially at a sports company. However, it’s a good time for employers...

Digital Sports Innovation

Antourage: Leveraging influencer marketing to connect and monetise

What is more authentic than a live stream?

B2Run Careers Sports Innovation Personal Fitness Corporate Fitness

Keeping remote employee engagement authentic in “the new different”

Most companies have recently passed the rather unexpected one-year anniversary of remote work. The novelty of team Zoom quizzes, welcoming pets or children to the camera and comedy backdrops have long...

Sports Innovation

The positive effects of COVID-19 on the sports world

David Dellea is the Head of Sports Business Advisory at PwC. During the summer of 2020, PwC released their survey, “Sports industry: system rebooting.” Dellea chatted with Infront Lab about topics cov...

Sports Innovation Cybersecurity

Understanding the threats the Deep and Dark Web pose to the sports world

Below the surface of the internet we’ve learned to be so dependent on, known as the Clear Web, lies a realm foreign to many of us. While we may have heard of the Deep and Dark Web, we may not be well ...

Cybersecurity

The growing importance of cybersecurity in sports

Three months ago, on a Friday evening in late November, Manchester United, one of the world’s most valuable football clubs, announced it was the victim of a cyber attack. 

Esports

Brands cannot afford to miss the esports juggernaut in 2021

When Burger King sponsored lowly English football team Stevenage, a few eyebrows were raised. Before too long, however, the fast food giant was one of the most visible brands on EA Sports’ popular FIF...

Esports Sports Innovation

How tech is helping brands target hard-to-reach gaming and esports audiences

Today there are an estimated 2.7 billion gamers across the globe. Mobile gamers, console gamers, streamers, the list goes on and on, and their number continues to rise as gaming and esports become mor...

Esports Sports Innovation

How digital finger printing technology is helping the esports world improve media value

Thirty to fifty percent of viewed video content in sports can go untraced. How do views go untraced? Fans and non-affiliates recycle and reuse videos created by teams, leagues and organisations, by re...

Ice Hockey Sponsorship

Insights from Warrior Sports on the exclusive CHL competition and sponsorship platform

Partnering with fast-growing sports properties that offer rich and diverse ecosystems, such as the Champions Hockey League (CHL), can open up incredible growth opportunities for brands. Matthias Wolf,...