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01 January 1970 01:00:00 CET

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Digital Fan Engagement Sports Innovation Artificial Intelligence

Infront Lab - turning sports tech startups into champions

The sports tech industry is booming. More than 7,000 startups are competing to reach the top in a market expected to be worth at least $30 billion by 2024.

Personal Fitness Corporate Fitness

2020 Infront trends to watch - fitness

Warning that one in four people do not get enough exercise, the World Health Organization urges us to squeeze in up to five hours of activity every week.

Virtual Advertising Marketing Operations Events

2020 Infront trends to watch – sports event marketing operations

2020 is set to be a year of transformation for sports event marketing operations as the hunt for continuous growths opportunities and greater engagement reaches fever pitch in a global sports media an...

Esports Virtual Sports

2020 Infront trends to watch - Esports

As the esports economy surpasses one billion euros (Wanda Sports Group IPO, 2019), more sports organisations are flocking to the lucrative gaming revolution.

Branding Creative Design Marketing Operations

4 key elements to creative brand design for multiple host city event

What do the UEFA Euro 2020TM, the FIFA World Cup 2026TM and the Men’s EHF Euro 2020 have in common? Answer: They each have multiple hosts. The UEFA Euro 2020TM has 12 hosts, the FIFA World Cup 2026TM ...

Sports Innovation Virtual Advertising

Virtual Advertising: Enter the Eclipse

Virtual advertising, which superimposes life-like graphics over the actual surfaces of perimeter advertising boards during a broadcast production, has become something of an El Dorado for the marketin...

Virtual Advertising Broadcasting

The future of Virtual Advertising with OTT: The personalised advertising board

Get used to it. The future of marketing is incredibly personalised and most certainly digital. Over-the-top (OTT) media services such as online streaming and social media give advertisers the power to...

Branding Creative Design

Cooly the Cow: Bringing events to life through iconic mascots

Back in 2009, I created Cooly, the lovable Swiss cow and mascot for the 2009 IIHF Ice Hockey World Championship. Representing the traditional values of Switzerland - good humour, sportiness and sports...

FIBA Basketball

Raising the bar on the game-day experience in China

That is certainly the case this year, with the FIBA Basketball World Cup as a major global event set to take place in the country.

FIBA Basketball China

Five observations for sports business in China

Over the past few years, Infront has undergone a transformation, allowing us the best of both worlds – long-term relationships with international sports federations, plus a profound foothold and resou...

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