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01 January 1970 01:00:00 CET

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Sports Innovation

6 Data-Driven Social Media Posts To Learn From

Sports fans of the 21st century crave more and more content, in all its shapes and forms. Meanwhile, capturing fan attention has become a battle, pushing sports entities to become more creative in the...

Esports Branding Sponsorship /esports-businesss

Esports and TV broadcasters have a bright future together

Online streaming is the lifeblood of esports, with Amazon’s interactive Twitch platform and Google’s YouTube recording staggering viewing numbers in 2020. But traditional broadcasters can create a spa...

/esports-businesss

The sports social media checklist in the Content X era

Sports are fast-paced, exciting, and there’s always some action going on. This is one reason why people are drawn to sports in the first place. This is true both for fans and for social media managers...

Esports Branding Sponsorship /esports-businesss

Out of the box - designing brand activation for esports

From luxury watches and energy drinks, the esports ecosystem is a space where all kinds of brands can make a big impression with fans.

/esports-businesss

Opportunities for brands and rights holders from a growing esports audience

The esports audience is expanding rapidly, accelerated by the impact of COVID-19. Understanding what makes this younger audience tick is key to securing new growth for rights holders and brands.

/esports-businesss

Mastering the esports and gaming ecosystem

It’s becoming vital for rights holders and brands to voyage into the esports ecosystem, but the terrain can feel alien. The good news is that help is at hand.

Sports Innovation

The next play for sports is customer acquisition security

CHEQ is the global leader in customer acquisition security. Founded by leaders in cybersecurity, CHEQ drives revenue efficiency by eliminating bots and fake users from customer acquisition channels.

Digital Sports Innovation Startups

How tech is unlocking new revenue streams and reshaping the sports marketing industry

Explosive growth in the sports tech market is unlocking new revenue streams and reshaping the sports marketing industry, from automated content creation to deep fan data analytics.

Esports /esports-businesss

Why esports is the antidote to COVID uncertainty for brands and rights holders

While many traditional sports scrambled to navigate the COVID-19 pandemic, esports stood firm to cement its position as a major trend redefining the future of the sports marketing industry.

Esports Digital Broadcasting Corporate Fitness Media rights Sponsorship Sports Marketing

Six sports marketing trends you can't ignore in 2021

How can rights holders and brands play to win as the world transitions through the COVID-19 pandemic? What trends are transforming the sports marketing industry? Which ones to pay closer attention to?