Featured stories
4 things that altered sports broadcasting, according to a longtime NBA broadcaster
by Merav Savir
Marc Zumoff, longtime play-by-play announcer of the Philadelphia 76ers, shares his insights on the changes he experienced while covering the NBA team. Broadcasting is not what it once was. Sports are...
Brands continue to reach c-suite through mass participation cycling
by Infront
Cycling’s position as the c-suite’s way of networking and connecting is not a new trend. It was widely reported seven years ago that board members were swapping golf clubs for lycra and the fact remai...
Women of Infront Share Their Thoughts on the Industry
by Merav Savir
Women are starting to take a more central role in sports, from the courts to the boardroom. In honor of International Women’s Day, we asked some of our female colleagues to share their advice, challen...
Five ways women’s sports sponsorship can provide ROI for your brand
by Nick Winn
The last few years have seen women’s sport being given more of the spotlight, finally highlighting that competition at the highest level is not gender exclusive. Its growth reflects the broad audience...
How technology can further accelerate esports revenue growth?
Sponsorship and advertising have been the lifeblood of esports since it started commercialising. But how does the industry take the next step to match its counterparts in mainstream sport?
How sponsors win with strong content
by Infront
Can the big sponsorship coup also succeed beyond the typical premium rights such as main sponsorship or naming rights? With the right strategy and appropriate activation concepts - definitely. In them...
Why companies invest millions in sponsorship and what they get in return
by Infront
In sports sponsorship, EUR 50M a year can quickly cross the table for big clubs like FC Barcelona or athletes like LeBron James. The European Football Championship also showed that an investment like ...
6 Data-Driven Social Media Posts To Learn From
by Ran Rayn
Sports fans of the 21st century crave more and more content, in all its shapes and forms. Meanwhile, capturing fan attention has become a battle, pushing sports entities to become more creative in the...