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01 January 1970 01:00:00 CET

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Esports Sports Innovation

How tech is helping brands target hard-to-reach gaming and esports audiences

Today there are an estimated 2.7 billion gamers across the globe. Mobile gamers, console gamers, streamers, the list goes on and on, and their number continues to rise as gaming and esports become mor...

Esports Sports Innovation

How digital finger printing technology is helping the esports world improve media value

Thirty to fifty percent of viewed video content in sports can go untraced. How do views go untraced? Fans and non-affiliates recycle and reuse videos created by teams, leagues and organisations, by re...

Ice Hockey Sponsorship

Insights from Warrior Sports on the exclusive CHL competition and sponsorship platform

Partnering with fast-growing sports properties that offer rich and diverse ecosystems, such as the Champions Hockey League (CHL), can open up incredible growth opportunities for brands. Matthias Wolf,...

Ice Hockey Sponsorship

How iLOQ used the CHL's unique competition and digital enhanced sponsorship platform to unlock growth

Leading digital and mobile locking brand iLOQ has unlocked a wealth of opportunities for growth through an innovative partnership with the Champions Hockey League (CHL), says the company’s Chief Marke...

Ice Hockey Sponsorship

Olympic medallist and sports marketing expert Rodrigo Garza on the CHL’s sponsorship platform and its opportunities for brands

The Olympic silver medallist and sports marketing expert discusses the rise of B2B sponsorship, its hidden opportunities – and why CHL fits the bill.

Sports Innovation

Avoiding Injury, Improving Performance: Zone7 Is Empowering Sports Medical Teams

Injuries have plagued the sports world for decades.

Sports Innovation

How technology is helping decision makers better prepare for sporting events

Every year at the US Open there is a man or woman in charge of pushing a button. Sounds like a menial job, but the push of this button has a monetary and operational effect that can alter the tourname...

Sports Innovation

How technology is helping transform theory to tangible results in sports

Why do people reach for their mobile phones first thing in the morning? Nir Eyal, a best-selling author and specialist in behavioural design, addresses this phenomenon in his book, “Hooked: How to Bui...

Sponsorship

Why brands continue to invest in marketing during times of crisis

Smart brands: Invest now to win the recovery

Sports Innovation Startups

Small team, impactful innovation: Q&A with Minute.ly’s VP Product Management

I recently caught up with Sagy Bar, VP Product Management at Minute.ly, a start-up that Infront took a stake in 2019. Sagy began his career as a software developer working for Mercury Interactive (lat...