That is certainly the case this year, with the FIBA Basketball World Cup as a major global event set to take place in the country.
Get used to it. The future of marketing is incredibly personalised and most certainly digital. Over-the-top (OTT) media services such as online streaming and social media give advertisers the power to...
by Roy Wedema
Back in 2009, I created Cooly, the lovable Swiss cow and mascot for the 2009 IIHF Ice Hockey World Championship. Representing the traditional values of Switzerland - good humour, sportiness and sports...
This is the second of two blogs from an interview with iWorkinSports. You can view the first blog here and both videos on the iWorkinSports YouTube channel.
I have been lucky to sit courtside during an era of huge change in the sports media and marketing industry. It is incredible to see what the trajectory has been and how content producers have had to a...
by Ender Uslu
The NBA, NCAA, FIBA and the Basketball Super League (BSL) here in Turkey have all been trailblazers when it comes to connecting brands to fans through digital engagement.