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01 January 1970 01:00:00 CET

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Sports Innovation Sports Sponsorship Esports Business

How technology can further accelerate esports revenue growth?

Sponsorship and advertising have been the lifeblood of esports since it started commercialising. But how does the industry take the next step to match its counterparts in mainstream sport?

Sports Sponsorship

How sponsors win with strong content

Can the big sponsorship coup also succeed beyond the typical premium rights such as main sponsorship or naming rights? With the right strategy and appropriate activation concepts - definitely. In them...

Sports Sponsorship

Why companies invest millions in sponsorship and what they get in return

In sports sponsorship, EUR 50M a year can quickly cross the table for big clubs like FC Barcelona or athletes like LeBron James. The European Football Championship also showed that an investment like ...

Sports Innovation

6 Data-Driven Social Media Posts To Learn From

Sports fans of the 21st century crave more and more content, in all its shapes and forms. Meanwhile, capturing fan attention has become a battle, pushing sports entities to become more creative in the...

Esports Business

Esports and TV broadcasters have a bright future together

Online streaming is the lifeblood of esports, with Amazon’s interactive Twitch platform and Google’s YouTube recording staggering viewing numbers in 2020. But traditional broadcasters can create a spa...

Esports Business

The sports social media checklist in the Content X era

Sports are fast-paced, exciting, and there’s always some action going on. This is one reason why people are drawn to sports in the first place. This is true both for fans and for social media managers...

Esports Business

Out of the box - designing brand activation for esports

From luxury watches and energy drinks, the esports ecosystem is a space where all kinds of brands can make a big impression with fans.

Esports Business

Opportunities for brands and rights holders from a growing esports audience

The esports audience is expanding rapidly, accelerated by the impact of COVID-19. Understanding what makes this younger audience tick is key to securing new growth for rights holders and brands.

Esports Business

Mastering the esports and gaming ecosystem

It’s becoming vital for rights holders and brands to voyage into the esports ecosystem, but the terrain can feel alien. The good news is that help is at hand.

Sports Innovation

The next play for sports is customer acquisition security

CHEQ is the global leader in customer acquisition security. Founded by leaders in cybersecurity, CHEQ drives revenue efficiency by eliminating bots and fake users from customer acquisition channels.