Infront Blog


01 January 1970 01:00:00 CET

Featured stories

Brands cannot afford to miss the esports juggernaut in 2021

How tech is helping brands target hard-to-reach gaming and esports audiences

How digital finger printing technology is helping the esports world improve media value

Insights from Warrior Sports on the exclusive CHL competition and sponsorship platform

How iLOQ used the CHL's unique competition and digital enhanced sponsorship platform to unlock growth

Olympic medallist and sports marketing expert Rodrigo Garza on the CHL’s sponsorship platform and its opportunities for brands

Avoiding Injury, Improving Performance: Zone7 Is Empowering Sports Medical Teams

How technology is helping decision makers better prepare for sporting events

How technology is helping transform theory to tangible results in sports

Why brands continue to invest in marketing during times of crisis

Small team, impactful innovation: Q&A with Minute.ly’s VP Product Management

Virtual atmosphere: NexGen tool for rights holders

The Effects of Covid-19: Quick Innovation With an Unknown Expiration Date

Fit for purpose: how the B2B fitness industry will emerge stronger

Remote control - Broadcasting in a post-lockdown world

Sports behind closed doors: Broadcasting, venue advertising & fan engagement in a post-lockdown world

The future of Virtual Advertising with OTT: The personalised advertising board

From piracy to personalised content - AI unlocks value

Monetisation opportunities for rights holders from anti-piracy AI tech

AI based video asset tracking

Technologies enhancing remote experiences for sports fans today

Top sports tech to embrace for content optimisation in 2020

How sports industry can harness social media content viewing revolution

Startups and corporates - scoring a win-win

Talking sports tech and corporate-startup partnerships with Aviv Shapira

Infront Lab - turning sports tech startups into champions

2020 Infront trends to watch - fitness

2020 Infront trends to watch – sports event marketing operations

2020 Infront trends to watch - Esports

4 key elements to creative brand design for multiple host city event

Virtual Advertising: Enter the Eclipse

Cooly the Cow: Bringing events to life through iconic mascots

Raising the bar on the game-day experience in China

Five observations for sports business in China

Why looking to startups can add more for clients

The importance of evaluating your live content distribution platforms

Connecting brands and consumers in an ever-evolving digital world

Three of basketball's best digital sponsorship activations

Digital – the Great Connector

Promoting Gender Equality in Sports Broadcasting

How to connect football clubs and esports teams

Enter Player One: Infront's impact on the esport industry so far

Entering the game: Infront and esports

Building a genuine and engaged fan base

5 reasons iWorkinSport is the perfect opportunity to start your Infront journey

Digital content: IIHF Ice Hockey World Championship ref cams making an impact

Branding basketball – How hosts help to reflect look of FIBA events

Infront Digital: Christoph Heimes on the SPONSORs podcast

How top brands are using corporate fitness to win the war for talent

Infront's Bruno Marty on Winter Sports, Olympics, IOC and Asia

Teamwork making the dream work for football and the DFB Pokal

Moving mountains - How Infront is instilling its corporate culture

The balance of technology in broadcast

LED by example

The digital revolution in sport