Infront Blog

Every Facebook post Will Kennedy produces has the potential of reaching at least 45 million people. Combine that with the YouTube page and Instagram account he manages, and Kennedy reaches more than 1...

Thirty to fifty percent of viewed video content in sports can go untraced. How do views go untraced? Fans and non-affiliates recycle and reuse videos created by teams, leagues and organisations, by re...

Injuries have plagued the sports world for decades.

Every year at the US Open there is a man or woman in charge of pushing a button. Sounds like a menial job, but the push of this button has a monetary and operational effect that can alter the tourname...

Why do people reach for their mobile phones first thing in the morning? Nir Eyal, a best-selling author and specialist in behavioural design, addresses this phenomenon in his book, “Hooked: How to Bui...

I recently caught up with Sagy Bar, VP Product Management at Minute.ly, a start-up that Infront took a stake in 2019. Sagy began his career as a software developer working for Mercury Interactive (lat...

Covid-19 caught us off-guard, forcing the world as a whole, and the sports world specifically, to stop dead in its tracks and recalibrate.

Tackling content piracy might seem like a daunting and costly task. How can rights holders keep up with the never-ending swarm of unauthorised content online?

It is no secret that piracy poses a severe threat to the health of the sports broadcast world. Unfortunately, a fully robust way of tracking and tackling pirated video assets online has proven elusive...

Finding an edge in understanding the power of - and robustly tracking - online video assets is crucial in today’s rapidly evolving sports content market.