Explosive growth in the sports tech market is unlocking new revenue streams and reshaping the sports marketing industry, from automated content creation to deep fan data analytics.
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Dr. Christian Mueller

As CEO of Infront X, Infront's digital arm, Christian Müller (GMB/EXCO) contributes his vast knowledge of innovative solutions, virtual technology and digital strategies to empower brands to to connect with customers and drive revenue.
Recent Posts
Startups and corporates - scoring a win-win
August 3, 2021
The sports industry has entered a phase of exhilarating change. Technology has sparked a maelstrom of new ideas, from esports and virtual advertising to AI-enabled fitness apps and cutting-edge fan en...
2020 Infront trends to watch - Esports
August 3, 2021
As the esports economy surpasses one billion euros (Wanda Sports Group IPO, 2019), more sports organisations are flocking to the lucrative gaming revolution.