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01 January 1970 01:00:00 CET

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Infront

Infront
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from over 40 offices across more than 13 countries, delivering 4,100 event days of top class sport around the world every year. In 2015, Infront was integrated into Wanda Sports Group, part of Chinese conglomerate Dalian Wanda Group.
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Recent Posts

Sports Sponsorship

How sponsors win with strong content

Can the big sponsorship coup also succeed beyond the typical premium rights such as main sponsorship or naming rights? With the right strategy and appropriate activation concepts - definitely. In them...

Sports Sponsorship

Why companies invest millions in sponsorship and what they get in return

In sports sponsorship, EUR 50M a year can quickly cross the table for big clubs like FC Barcelona or athletes like LeBron James. The European Football Championship also showed that an investment like ...

Esports Business

Esports and TV broadcasters have a bright future together

Online streaming is the lifeblood of esports, with Amazon’s interactive Twitch platform and Google’s YouTube recording staggering viewing numbers in 2020. But traditional broadcasters can create a spa...

Careers Employer Branding

Employee Engagement: Connecting and disconnecting through mindfulness

During a time when gyms and team sports aren’t readily accessible, the question of how to stay fit and healthy is a common one — especially at a sports company. However, it’s a good time for employers...

Sports Sponsorship

Sponsors score slam-dunk through Turkish Basketball Super League

Football may be the number one sport, however basketball is the second most popular with mainly an AB Social economics group following mostly located in big cities. In fact, according to research from...

Sports Event Management

4 key elements to creative brand design for multiple host city event

What do the UEFA Euro 2020TM, the FIFA World Cup 2026TM and the Men’s EHF Euro 2020 have in common? Answer: They each have multiple hosts. The UEFA Euro 2020TM has 12 hosts, the FIFA World Cup 2026TM ...

Sports Marketing

Cooly the Cow: Bringing events to life through iconic mascots

Back in 2009, I created Cooly, the lovable Swiss cow and mascot for the 2009 IIHF Ice Hockey World Championship. Representing the traditional values of Switzerland - good humour, sportiness and sports...

Sports Event Management

Raising the bar on the game-day experience in China

That is certainly the case this year, with the FIBA Basketball World Cup as a major global event set to take place in the country.

Sports Innovation

The importance of evaluating your live content distribution platforms

This is the second of two blogs from an interview with iWorkinSports. You can view the first blog here and both videos on the iWorkinSports YouTube channel.

Sports Sponsorship

Connecting brands and consumers in an ever-evolving digital world

I have been lucky to sit courtside during an era of huge change in the sports media and marketing industry. It is incredible to see what the trajectory has been and how content producers have had to a...