Cycling’s position as the c-suite’s way of networking and connecting is not a new trend. It was widely reported seven years ago that board members were swapping golf clubs for lycra and the fact remai...
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How sponsors win with strong content
by Infront
Can the big sponsorship coup also succeed beyond the typical premium rights such as main sponsorship or naming rights? With the right strategy and appropriate activation concepts - definitely. In them...
Why companies invest millions in sponsorship and what they get in return
by Infront
In sports sponsorship, EUR 50M a year can quickly cross the table for big clubs like FC Barcelona or athletes like LeBron James. The European Football Championship also showed that an investment like ...
Esports and TV broadcasters have a bright future together
by Infront
Online streaming is the lifeblood of esports, with Amazon’s interactive Twitch platform and Google’s YouTube recording staggering viewing numbers in 2020. But traditional broadcasters can create a spa...
Employee Engagement: Connecting and disconnecting through mindfulness
by Infront
During a time when gyms and team sports aren’t readily accessible, the question of how to stay fit and healthy is a common one — especially at a sports company. However, it’s a good time for employers...
Sponsors score slam-dunk through Turkish Basketball Super League
by Infront
Football may be the number one sport, however basketball is the second most popular with mainly an AB Social economics group following mostly located in big cities. In fact, according to research from...
4 key elements to creative brand design for multiple host city event
by Infront
What do the UEFA Euro 2020TM, the FIFA World Cup 2026TM and the Men’s EHF Euro 2020 have in common? Answer: They each have multiple hosts. The UEFA Euro 2020TM has 12 hosts, the FIFA World Cup 2026TM ...
Cooly the Cow: Bringing events to life through iconic mascots
by Infront
Back in 2009, I created Cooly, the lovable Swiss cow and mascot for the 2009 IIHF Ice Hockey World Championship. Representing the traditional values of Switzerland - good humour, sportiness and sports...
Raising the bar on the game-day experience in China
by Infront
That is certainly the case this year, with the FIBA Basketball World Cup as a major global event set to take place in the country.
The importance of evaluating your live content distribution platforms
by Infront
This is the second of two blogs from an interview with iWorkinSports. You can view the first blog here and both videos on the iWorkinSports YouTube channel.