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01 January 1970 01:00:00 CET

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Massimo Magrì

Massimo Magrì
Massimo heads up the Virtual Advertising Solutions unit at Infront. He has more than 10 years of international experience in the sports business, notably in TV production, media rights commercialisation and pioneering new technologies.
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Recent Posts

Football Sports Innovation Virtual Advertising

Virtual atmosphere: NexGen tool for rights holders

As European football returns to the fray, rights holders and broadcasters are hunting for ways to compensate for muted atmosphere and revenue losses due to the absence of fans. State-of-the-art virtua...

Virtual Advertising Broadcasting

The future of Virtual Advertising with OTT: The personalised advertising board

Get used to it. The future of marketing is incredibly personalised and most certainly digital. Over-the-top (OTT) media services such as online streaming and social media give advertisers the power to...

Sports Innovation Virtual Advertising

Virtual Advertising: Enter the Eclipse

Virtual advertising, which superimposes life-like graphics over the actual surfaces of perimeter advertising boards during a broadcast production, has become something of an El Dorado for the marketin...