In 2017 Elon Musk – the would be king of Twitter and deliverer of convertibles to space – explained that the biggest future danger facing mankind is AI (Artificial Intelligence) and machine learning. ...
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Brands continue to reach c-suite through mass participation cycling
June 15, 2022
by Nick Winn
Cycling’s position as the c-suite’s way of networking and connecting is not a new trend. It was widely reported seven years ago that board members were swapping golf clubs for lycra and the fact remai...
Five ways women’s sports sponsorship can provide ROI for your brand
February 23, 2022
by Nick Winn
The last few years have seen women’s sport being given more of the spotlight, finally highlighting that competition at the highest level is not gender exclusive. Its growth reflects the broad audience...
Keeping remote employee engagement authentic in “the new different”
August 3, 2021
by Nick Winn
Most companies have recently passed the rather unexpected one-year anniversary of remote work. The novelty of team Zoom quizzes, welcoming pets or children to the camera and comedy backdrops have long...