The advantages of increased fan engagement are obvious, but how can sports organisations and rights holders deploy this new technology for revenue creation?
Simple. This tech-enabled content can be programmed to carry commercial logos and messages - opening up the opportunity to reach global audiences in a matter of seconds, and delivering instant benefits for brands and additional revenue streams for sports organisations and rights holders.
The global sports marketing and events market is set to pass 200 billion euros in the next two years, with marketing and sponsorship soaring above 70 billion euros (Wanda Sports Group IPO, 2019). Through market-focused partnerships between Infront and tech startups, automated video content offers an exciting avenue to unlock further value in a booming industry.