In sports sponsorship, EUR 50M a year can quickly cross the table for big clubs like FC Barcelona or athletes like LeBron James. The European Football Championship also showed that an investment like ...
Featured stories
Why companies invest millions in sponsorship and what they get in return
by Infront
6 Data-Driven Social Media Posts To Learn From
by Ran Rayn
Sports fans of the 21st century crave more and more content, in all its shapes and forms. Meanwhile, capturing fan attention has become a battle, pushing sports entities to become more creative in the...
Esports and TV broadcasters have a bright future together
by Infront
Online streaming is the lifeblood of esports, with Amazon’s interactive Twitch platform and Google’s YouTube recording staggering viewing numbers in 2020. But traditional broadcasters can create a spa...
The sports social media checklist in the Content X era
by Merav Savir
Sports are fast-paced, exciting, and there’s always some action going on. This is one reason why people are drawn to sports in the first place. This is true both for fans and for social media managers...
Out of the box - designing brand activation for esports
From luxury watches and energy drinks, the esports ecosystem is a space where all kinds of brands can make a big impression with fans.
Opportunities for brands and rights holders from a growing esports audience
The esports audience is expanding rapidly, accelerated by the impact of COVID-19. Understanding what makes this younger audience tick is key to securing new growth for rights holders and brands.
Mastering the esports and gaming ecosystem
It’s becoming vital for rights holders and brands to voyage into the esports ecosystem, but the terrain can feel alien. The good news is that help is at hand.
The next play for sports is customer acquisition security
CHEQ is the global leader in customer acquisition security. Founded by leaders in cybersecurity, CHEQ drives revenue efficiency by eliminating bots and fake users from customer acquisition channels.
How tech is unlocking new revenue streams and reshaping the sports marketing industry
Explosive growth in the sports tech market is unlocking new revenue streams and reshaping the sports marketing industry, from automated content creation to deep fan data analytics.
Why esports is the antidote to COVID uncertainty for brands and rights holders
While many traditional sports scrambled to navigate the COVID-19 pandemic, esports stood firm to cement its position as a major trend redefining the future of the sports marketing industry.