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01 January 1970 01:00:00 CET

Featured stories

Ice Hockey Sponsorship

How iLOQ used the CHL's unique competition and digital enhanced sponsorship platform to unlock growth

Leading digital and mobile locking brand iLOQ has unlocked a wealth of opportunities for growth through an innovative partnership with the Champions Hockey League (CHL), says the company’s Chief Marke...

Ice Hockey Sponsorship

Olympic medallist and sports marketing expert Rodrigo Garza on the CHL’s sponsorship platform and its opportunities for brands

The Olympic silver medallist and sports marketing expert discusses the rise of B2B sponsorship, its hidden opportunities – and why CHL fits the bill.

Sports Innovation

Avoiding Injury, Improving Performance: Zone7 Is Empowering Sports Medical Teams

Injuries have plagued the sports world for decades.

Sports Innovation

How technology is helping decision makers better prepare for sporting events

Every year at the US Open there is a man or woman in charge of pushing a button. Sounds like a menial job, but the push of this button has a monetary and operational effect that can alter the tourname...

Sports Innovation

How technology is helping transform theory to tangible results in sports

Why do people reach for their mobile phones first thing in the morning? Nir Eyal, a best-selling author and specialist in behavioural design, addresses this phenomenon in his book, “Hooked: How to Bui...

Sponsorship

Why brands continue to invest in marketing during times of crisis

Smart brands: Invest now to win the recovery

Sports Innovation Startups

Small team, impactful innovation: Q&A with Minute.ly’s VP Product Management

I recently caught up with Sagy Bar, VP Product Management at Minute.ly, a start-up that Infront took a stake in 2019. Sagy began his career as a software developer working for Mercury Interactive (lat...

Football Sports Innovation Virtual Advertising

Virtual atmosphere: NexGen tool for rights holders

As European football returns to the fray, rights holders and broadcasters are hunting for ways to compensate for muted atmosphere and revenue losses due to the absence of fans. State-of-the-art virtua...

Sports Innovation

The Effects of Covid-19: Quick Innovation With an Unknown Expiration Date

Covid-19 caught us off-guard, forcing the world as a whole, and the sports world specifically, to stop dead in its tracks and recalibrate.

Personal Fitness Corporate Fitness

Fit for purpose: how the B2B fitness industry will emerge stronger

Popular mass participation events from fitness pioneers such as B2Run, Threshold and Hyrox have ground to a halt during the pandemic, but the future is bright for this innovative sector as society ada...