Leading digital and mobile locking brand iLOQ has unlocked a wealth of opportunities for growth through an innovative partnership with the Champions Hockey League (CHL), says the company’s Chief Marke...
Featured stories
Olympic medallist and sports marketing expert Rodrigo Garza on the CHL’s sponsorship platform and its opportunities for brands
October 12, 2020
The Olympic silver medallist and sports marketing expert discusses the rise of B2B sponsorship, its hidden opportunities – and why CHL fits the bill.
Avoiding Injury, Improving Performance: Zone7 Is Empowering Sports Medical Teams
September 4, 2020
Injuries have plagued the sports world for decades.
How technology is helping decision makers better prepare for sporting events
September 4, 2020
Every year at the US Open there is a man or woman in charge of pushing a button. Sounds like a menial job, but the push of this button has a monetary and operational effect that can alter the tourname...
How technology is helping transform theory to tangible results in sports
September 4, 2020
Why do people reach for their mobile phones first thing in the morning? Nir Eyal, a best-selling author and specialist in behavioural design, addresses this phenomenon in his book, “Hooked: How to Bui...
Why brands continue to invest in marketing during times of crisis
September 28, 2020
Smart brands: Invest now to win the recovery
Small team, impactful innovation: Q&A with Minute.ly’s VP Product Management
September 28, 2020
I recently caught up with Sagy Bar, VP Product Management at Minute.ly, a start-up that Infront took a stake in 2019. Sagy began his career as a software developer working for Mercury Interactive (lat...
Virtual atmosphere: NexGen tool for rights holders
September 28, 2020
As European football returns to the fray, rights holders and broadcasters are hunting for ways to compensate for muted atmosphere and revenue losses due to the absence of fans. State-of-the-art virtua...
The Effects of Covid-19: Quick Innovation With an Unknown Expiration Date
September 28, 2020
Covid-19 caught us off-guard, forcing the world as a whole, and the sports world specifically, to stop dead in its tracks and recalibrate.
Fit for purpose: how the B2B fitness industry will emerge stronger
December 4, 2020
by Lars Gerling
Popular mass participation events from fitness pioneers such as B2Run, Threshold and Hyrox have ground to a halt during the pandemic, but the future is bright for this innovative sector as society ada...
