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01 January 1970 01:00:00 CET

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Sports Innovation

Keeping up, staying relevant: How FIFA creates content for World Cup social media

Every Facebook post Will Kennedy produces has the potential of reaching at least 45 million people. Combine that with the YouTube page and Instagram account he manages, and Kennedy reaches more than 1...

Careers Employer Branding

Creating virtual team building experiences

As a sports company, team building plays a particularly important role in our culture. Our team is filled with individuals who crave connection with others through some form of activity. With nearly a...

Careers Employer Branding

Employee Engagement: Connecting and disconnecting through mindfulness

During a time when gyms and team sports aren’t readily accessible, the question of how to stay fit and healthy is a common one — especially at a sports company. However, it’s a good time for employers...

Sports Innovation

Antourage: Leveraging influencer marketing to connect and monetise

What is more authentic than a live stream?

Careers Employer Branding

Keeping remote employee engagement authentic in “the new different”

Most companies have recently passed the rather unexpected one-year anniversary of remote work. The novelty of team Zoom quizzes, welcoming pets or children to the camera and comedy backdrops have long...

Sports Innovation

The positive effects of COVID-19 on the sports world

David Dellea is the Head of Sports Business Advisory at PwC. During the summer of 2020, PwC released their survey, “Sports industry: system rebooting.” Dellea chatted with Infront Lab about topics cov...

Sports Innovation

Understanding the threats the Deep and Dark Web pose to the sports world

Below the surface of the internet we’ve learned to be so dependent on, known as the Clear Web, lies a realm foreign to many of us. While we may have heard of the Deep and Dark Web, we may not be well ...

The growing importance of cybersecurity in sports

Three months ago, on a Friday evening in late November, Manchester United, one of the world’s most valuable football clubs, announced it was the victim of a cyber attack. 

Esports Business

Brands cannot afford to miss the esports juggernaut in 2021

When Burger King sponsored lowly English football team Stevenage, a few eyebrows were raised. Before too long, however, the fast food giant was one of the most visible brands on EA Sports’ popular FIF...

Sports Innovation

How tech is helping brands target hard-to-reach gaming and esports audiences

Today there are an estimated 2.7 billion gamers across the globe. Mobile gamers, console gamers, streamers, the list goes on and on, and their number continues to rise as gaming and esports become mor...