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01 January 1970 01:00:00 CET

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Sports Innovation

How tech is unlocking new revenue streams and reshaping the sports marketing industry

Explosive growth in the sports tech market is unlocking new revenue streams and reshaping the sports marketing industry, from automated content creation to deep fan data analytics.

Esports Business

Why esports is the antidote to COVID uncertainty for brands and rights holders

While many traditional sports scrambled to navigate the COVID-19 pandemic, esports stood firm to cement its position as a major trend redefining the future of the sports marketing industry.

Sports Marketing

Six sports marketing trends you can't ignore in 2021

How can rights holders and brands play to win as the world transitions through the COVID-19 pandemic? What trends are transforming the sports marketing industry? Which ones to pay closer attention to?

Sports Innovation

Keeping up, staying relevant: How FIFA creates content for World Cup social media

Every Facebook post Will Kennedy produces has the potential of reaching at least 45 million people. Combine that with the YouTube page and Instagram account he manages, and Kennedy reaches more than 1...

Careers Employer Branding

Creating virtual team building experiences

As a sports company, team building plays a particularly important role in our culture. Our team is filled with individuals who crave connection with others through some form of activity. With nearly a...

Careers Employer Branding

Employee Engagement: Connecting and disconnecting through mindfulness

During a time when gyms and team sports aren’t readily accessible, the question of how to stay fit and healthy is a common one — especially at a sports company. However, it’s a good time for employers...

Sports Innovation

Antourage: Leveraging influencer marketing to connect and monetise

What is more authentic than a live stream?

Careers Employer Branding

Keeping remote employee engagement authentic in “the new different”

Most companies have recently passed the rather unexpected one-year anniversary of remote work. The novelty of team Zoom quizzes, welcoming pets or children to the camera and comedy backdrops have long...

Sports Innovation

The positive effects of COVID-19 on the sports world

David Dellea is the Head of Sports Business Advisory at PwC. During the summer of 2020, PwC released their survey, “Sports industry: system rebooting.” Dellea chatted with Infront Lab about topics cov...

Sports Innovation

Understanding the threats the Deep and Dark Web pose to the sports world

Below the surface of the internet we’ve learned to be so dependent on, known as the Clear Web, lies a realm foreign to many of us. While we may have heard of the Deep and Dark Web, we may not be well ...