It’s becoming vital for rights holders and brands to voyage into the esports ecosystem, but the terrain can feel alien. The good news is that help is at hand.
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The next play for sports is customer acquisition security
CHEQ is the global leader in customer acquisition security. Founded by leaders in cybersecurity, CHEQ drives revenue efficiency by eliminating bots and fake users from customer acquisition channels.
How tech is unlocking new revenue streams and reshaping the sports marketing industry
Explosive growth in the sports tech market is unlocking new revenue streams and reshaping the sports marketing industry, from automated content creation to deep fan data analytics.
Why esports is the antidote to COVID uncertainty for brands and rights holders
While many traditional sports scrambled to navigate the COVID-19 pandemic, esports stood firm to cement its position as a major trend redefining the future of the sports marketing industry.
Six sports marketing trends you can't ignore in 2021
How can rights holders and brands play to win as the world transitions through the COVID-19 pandemic? What trends are transforming the sports marketing industry? Which ones to pay closer attention to?
Keeping up, staying relevant: How FIFA creates content for World Cup social media
Every Facebook post Will Kennedy produces has the potential of reaching at least 45 million people. Combine that with the YouTube page and Instagram account he manages, and Kennedy reaches more than 1...
Creating virtual team building experiences
As a sports company, team building plays a particularly important role in our culture. Our team is filled with individuals who crave connection with others through some form of activity. With nearly a...
Employee Engagement: Connecting and disconnecting through mindfulness
by Infront
During a time when gyms and team sports aren’t readily accessible, the question of how to stay fit and healthy is a common one — especially at a sports company. However, it’s a good time for employers...
Antourage: Leveraging influencer marketing to connect and monetise
What is more authentic than a live stream?
Keeping remote employee engagement authentic in “the new different”
by Nick Winn
Most companies have recently passed the rather unexpected one-year anniversary of remote work. The novelty of team Zoom quizzes, welcoming pets or children to the camera and comedy backdrops have long...