Impactful design reflects concepts that align with the sport, event and hosts. The Women’s EHF Euro 2020 logo features flowing lines and a female face in silhouette within the existing EHF circle to evoke the thrill of handball while ensuring equality between the two hosts - Norway and Denmark.
Balance of image and text
The logo image should not overwhelm the title of an event within the overall design - they must work in harmony. At the same time, the font must complement the logo image while conforming with event goals and the design brief.