Infront continues technology drive with Videocites investment
Take Videocites, for example. This startup uses advanced fingerprinting techniques and video search software to keep track of content online. It’s a huge breakthrough in the fight against piracy and a genuine ‘must-have’ for rights holders in a sports world struggling to control the spread of pirate versions of events on social media.
Infront invested in Videocites to help drive their product forward, providing a wealth of expertise in anti-piracy, media rights and production, as well as a vast network and knowledge of rights holders and broadcasters for testing and future partnerships.
The recently launched Infront Lab offers several support routes for startups, ranging from arms-length partnerships, investments and joint solutions to full acquisition as an Infront brand. When sports industry corporates and startups get their interactions right, the results can be game changing.