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01 January 1970 01:00:00 CET

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Branding Creative Design

Cooly the Cow: Bringing events to life through iconic mascots

Back in 2009, I created Cooly, the lovable Swiss cow and mascot for the 2009 IIHF Ice Hockey World Championship. Representing the traditional values of Switzerland - good humour, sportiness and sports...

Digital Fan Engagement FIBA Sports Innovation Basketball Branding

Three of basketball's best digital sponsorship activations

The NBA, NCAA, FIBA and the Basketball Super League (BSL) here in Turkey have all been trailblazers when it comes to connecting brands to fans through digital engagement.

Branding

Branding basketball – How hosts help to reflect look of FIBA events

Building a brand is a marathon, not a sprint. It is so much more than just the launch of a logo. The fact that it needs to be reflected in every essence of an event is a subtlety that not every fan or...