As the world gradually exits the coronavirus lockdown, the sports industry must navigate a new normal of “behind closed doors” events, remote fans and social distancing.
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Sports behind closed doors: Broadcasting, venue advertising & fan engagement in a post-lockdown world
As the world emerges from lockdown, the sports media industry is contemplating a “new normal” of spectator-less events and limited operations for many months to come.
The future of Virtual Advertising with OTT: The personalised advertising board
Get used to it. The future of marketing is incredibly personalised and most certainly digital. Over-the-top (OTT) media services such as online streaming and social media give advertisers the power to...
The importance of evaluating your live content distribution platforms
This is the second of two blogs from an interview with iWorkinSports. You can view the first blog here and both videos on the iWorkinSports YouTube channel.
Connecting brands and consumers in an ever-evolving digital world
I have been lucky to sit courtside during an era of huge change in the sports media and marketing industry. It is incredible to see what the trajectory has been and how content producers have had to a...
Digital – the Great Connector
Today's challenge is that sports fans want to connect with each other and with the sport, not brands or broadcasters. Our goal is to show both broadcasters and sponsors how they can leverage digital s...
Promoting Gender Equality in Sports Broadcasting
by Lise Cosimi
Across the production industry – whether for box-office hits or sports broadcasts, women rarely break through the glass ceiling. The female roles are generally limited to junior or support functions r...
The balance of technology in broadcast
by Infront
Broadcasting sporting events is always going to be linked to delivering the best coverage for fans and the technology we need to achieve this. Constantly questioning how we work and what tools we work...