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01 January 1970 01:00:00 CET

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Virtual Advertising Broadcasting

The future of Virtual Advertising with OTT: The personalised advertising board

Get used to it. The future of marketing is incredibly personalised and most certainly digital. Over-the-top (OTT) media services such as online streaming and social media give advertisers the power to...

Digital Fan Engagement Sports Innovation Broadcasting

The importance of evaluating your live content distribution platforms

This is the second of two blogs from an interview with iWorkinSports. You can view the first blog here and both videos on the iWorkinSports YouTube channel.

Digital Fan Engagement Sports Innovation Broadcasting

Connecting brands and consumers in an ever-evolving digital world

I have been lucky to sit courtside during an era of huge change in the sports media and marketing industry. It is incredible to see what the trajectory has been and how content producers have had to a...

Digital Broadcasting

Digital – the Great Connector

Today's challenge is that sports fans want to connect with each other and with the sport, not brands or broadcasters. Our goal is to show both broadcasters and sponsors how they can leverage digital s...

Broadcasting Broadcast Academy

Promoting Gender Equality in Sports Broadcasting

Across the production industry – whether for box-office hits or sports broadcasts, women rarely break through the glass ceiling. The female roles are generally limited to junior or support functions r...

Digital Sports Innovation Broadcasting

The balance of technology in broadcast

Broadcasting sporting events is always going to be linked to delivering the best coverage for fans and the technology we need to achieve this. Constantly questioning how we work and what tools we work...