How can rights holders and brands play to win as the world transitions through the COVID-19 pandemic? What trends are transforming the sports marketing industry? Which ones to pay closer attention to?
by Peer Seitz
As the world gradually exits the coronavirus lockdown, the sports industry must navigate a new normal of “behind closed doors” events, remote fans and social distancing.
Sports behind closed doors: Broadcasting, venue advertising & fan engagement in a post-lockdown world
As the world emerges from lockdown, the sports media industry is contemplating a “new normal” of spectator-less events and limited operations for many months to come.
Get used to it. The future of marketing is incredibly personalised and most certainly digital. Over-the-top (OTT) media services such as online streaming and social media give advertisers the power to...
This is the second of two blogs from an interview with iWorkinSports. You can view the first blog here and both videos on the iWorkinSports YouTube channel.
I have been lucky to sit courtside during an era of huge change in the sports media and marketing industry. It is incredible to see what the trajectory has been and how content producers have had to a...