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01 January 1970 01:00:00 CET

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Esports Digital Broadcasting Corporate Fitness Media rights Sponsorship

Six sports marketing trends you can't ignore in 2021

How can rights holders and brands play to win as the world transitions through the COVID-19 pandemic? What trends are transforming the sports marketing industry? Which ones to pay closer attention to?

Careers Corporate Fitness Virtual Sports

Creating virtual team building experiences

As a sports company, team building plays a particularly important role in our culture. Our team is filled with individuals who crave connection with others through some form of activity. With nearly a...

B2Run Careers Sports Innovation Personal Fitness Corporate Fitness

Employee Engagement: Connecting and disconnecting through mindfulness

During a time when gyms and team sports aren’t readily accessible, the question of how to stay fit and healthy is a common one — especially at a sports company. However, it’s a good time for employers...

B2Run Careers Sports Innovation Personal Fitness Corporate Fitness

Keeping remote employee engagement authentic in “the new different”

Most companies have recently passed the rather unexpected one-year anniversary of remote work. The novelty of team Zoom quizzes, welcoming pets or children to the camera and comedy backdrops have long...

Personal Fitness Corporate Fitness

Fit for purpose: how the B2B fitness industry will emerge stronger

Popular mass participation events from fitness pioneers such as B2Run, Threshold and Hyrox have ground to a halt during the pandemic, but the future is bright for this innovative sector as society ada...

Personal Fitness Corporate Fitness

2020 Infront trends to watch - fitness

Warning that one in four people do not get enough exercise, the World Health Organization urges us to squeeze in up to five hours of activity every week.

B2Run Careers Corporate Fitness

How top brands are using corporate fitness to win the war for talent

First highlighted by McKinsey's Steven Hankin in 1977, the phrase 'war for talent' has become synonymous with the ever-shifting ecosystem of talent attraction and retention that companies face. The ch...