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01 January 1970 01:00:00 CET

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Esports Branding Sponsorship /esports-businesss

Esports and TV broadcasters have a bright future together

Online streaming is the lifeblood of esports, with Amazon’s interactive Twitch platform and Google’s YouTube recording staggering viewing numbers in 2020. But traditional broadcasters can create a spa...

Esports Branding Sponsorship /esports-businesss

Out of the box - designing brand activation for esports

From luxury watches and energy drinks, the esports ecosystem is a space where all kinds of brands can make a big impression with fans.

Esports /esports-businesss

Why esports is the antidote to COVID uncertainty for brands and rights holders

While many traditional sports scrambled to navigate the COVID-19 pandemic, esports stood firm to cement its position as a major trend redefining the future of the sports marketing industry.

Esports Digital Broadcasting Corporate Fitness Media rights Sponsorship Sports Marketing

Six sports marketing trends you can't ignore in 2021

How can rights holders and brands play to win as the world transitions through the COVID-19 pandemic? What trends are transforming the sports marketing industry? Which ones to pay closer attention to?

Esports /esports-businesss

Brands cannot afford to miss the esports juggernaut in 2021

When Burger King sponsored lowly English football team Stevenage, a few eyebrows were raised. Before too long, however, the fast food giant was one of the most visible brands on EA Sports’ popular FIF...

Esports Sports Innovation

How tech is helping brands target hard-to-reach gaming and esports audiences

Today there are an estimated 2.7 billion gamers across the globe. Mobile gamers, console gamers, streamers, the list goes on and on, and their number continues to rise as gaming and esports become mor...

Esports Sports Innovation

How digital finger printing technology is helping the esports world improve media value

Thirty to fifty percent of viewed video content in sports can go untraced. How do views go untraced? Fans and non-affiliates recycle and reuse videos created by teams, leagues and organisations, by re...

Esports Sports Innovation Virtual Sports

Technologies enhancing remote experiences for sports fans today

Amid the Coronavirus disease (COVID-19) outbreak, sports organisations worldwide are experiencing an immense wave of games and events cancellations. This situation causes rights holders financial loss...

Esports Virtual Sports /esports-businesss

2020 Infront trends to watch - Esports

As the esports economy surpasses one billion euros (Wanda Sports Group IPO, 2019), more sports organisations are flocking to the lucrative gaming revolution.

Esports Digital Football /esports-businesss

How to connect football clubs and esports teams

Every week it seems a new football club is investing in its own branded esports team and this August is no exception, as clubs race to establish esports teams before the next version of FIFA is releas...