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01 January 1970 01:00:00 CET

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Esports Sports Innovation

How tech is helping brands target hard-to-reach gaming and esports audiences

Today there are an estimated 2.7 billion gamers across the globe. Mobile gamers, console gamers, streamers, the list goes on and on, and their number continues to rise as gaming and esports become mor...

Esports Sports Innovation

How digital finger printing technology is helping the esports world improve media value

Thirty to fifty percent of viewed video content in sports can go untraced. How do views go untraced? Fans and non-affiliates recycle and reuse videos created by teams, leagues and organisations, by re...

Esports Sports Innovation Virtual Sports

Technologies enhancing remote experiences for sports fans today

Amid the Coronavirus disease (COVID-19) outbreak, sports organisations worldwide are experiencing an immense wave of games and events cancellations. This situation causes rights holders financial loss...

Esports Virtual Sports

2020 Infront trends to watch - Esports

As the esports economy surpasses one billion euros (Wanda Sports Group IPO, 2019), more sports organisations are flocking to the lucrative gaming revolution.

Esports Digital Football

How to connect football clubs and esports teams

Every week it seems a new football club is investing in its own branded esports team and this August is no exception, as clubs race to establish esports teams before the next version of FIFA is releas...

Esports Digital

Enter Player One: Infront's impact on the esport industry so far

Five years ago the idea of playing esports at the Olympics would not have entered the minds of many sports administrators. And yet this is where the world stands are, on the cusp of a truly landmark m...

Esports

Entering the game: Infront and esports

One of the biggest issues facing in the sports industry over the last 18 months has been the discussion around esports and how it is disrupting the traditional sports market. For years sponsors and sp...