Sponsorship and advertising have been the lifeblood of esports since it started commercialising. But how does the industry take the next step to match its counterparts in mainstream sport?
Online streaming is the lifeblood of esports, with Amazon’s interactive Twitch platform and Google’s YouTube recording staggering viewing numbers in 2020. But traditional broadcasters can create a spa...
by Merav Savir
Sports are fast-paced, exciting, and there’s always some action going on. This is one reason why people are drawn to sports in the first place. This is true both for fans and for social media managers...
From luxury watches and energy drinks, the esports ecosystem is a space where all kinds of brands can make a big impression with fans.
The esports audience is expanding rapidly, accelerated by the impact of COVID-19. Understanding what makes this younger audience tick is key to securing new growth for rights holders and brands.
While many traditional sports scrambled to navigate the COVID-19 pandemic, esports stood firm to cement its position as a major trend redefining the future of the sports marketing industry.
When Burger King sponsored lowly English football team Stevenage, a few eyebrows were raised. Before too long, however, the fast food giant was one of the most visible brands on EA Sports’ popular FIF...