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01 January 1970 01:00:00 CET

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Sports Innovation Sports Sponsorship Esports Business

How technology can further accelerate esports revenue growth?

Sponsorship and advertising have been the lifeblood of esports since it started commercialising. But how does the industry take the next step to match its counterparts in mainstream sport?

Esports Business

Esports and TV broadcasters have a bright future together

Online streaming is the lifeblood of esports, with Amazon’s interactive Twitch platform and Google’s YouTube recording staggering viewing numbers in 2020. But traditional broadcasters can create a spa...

Esports Business

The sports social media checklist in the Content X era

Sports are fast-paced, exciting, and there’s always some action going on. This is one reason why people are drawn to sports in the first place. This is true both for fans and for social media managers...

Esports Business

Out of the box - designing brand activation for esports

From luxury watches and energy drinks, the esports ecosystem is a space where all kinds of brands can make a big impression with fans.

Esports Business

Opportunities for brands and rights holders from a growing esports audience

The esports audience is expanding rapidly, accelerated by the impact of COVID-19. Understanding what makes this younger audience tick is key to securing new growth for rights holders and brands.

Esports Business

Mastering the esports and gaming ecosystem

It’s becoming vital for rights holders and brands to voyage into the esports ecosystem, but the terrain can feel alien. The good news is that help is at hand.

Esports Business

Why esports is the antidote to COVID uncertainty for brands and rights holders

While many traditional sports scrambled to navigate the COVID-19 pandemic, esports stood firm to cement its position as a major trend redefining the future of the sports marketing industry.

Esports Business

Brands cannot afford to miss the esports juggernaut in 2021

When Burger King sponsored lowly English football team Stevenage, a few eyebrows were raised. Before too long, however, the fast food giant was one of the most visible brands on EA Sports’ popular FIF...

Esports Business

2020 Infront trends to watch - Esports

As the esports economy surpasses one billion euros (Wanda Sports Group IPO, 2019), more sports organisations are flocking to the lucrative gaming revolution.

Esports Business

How to connect football clubs and esports teams

Every week it seems a new football club is investing in its own branded esports team and this August is no exception, as clubs race to establish esports teams before the next version of FIFA is releas...