As the world emerges from lockdown, the sports media industry is contemplating a “new normal” of spectator-less events and limited operations for many months to come.
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How sports industry can harness social media content viewing revolution
February 10, 2020
Sports fans are devouring content on social media and mobile devices like never before, unleashing new potential for sports organisations to harvest extra revenue and for brands to connect with consum...
Talking sports tech and corporate-startup partnerships with Aviv Shapira
February 10, 2020
Adventures in telepresence In 2016, two-time Emmy Award winner Aviv Shapira and his partners sold sports tech startup Replay to Intel. It was the culmination of a remarkable journey that started with ...
Infront Lab - turning sports tech startups into champions
February 10, 2020
The sports tech industry is booming. More than 7,000 startups are competing to reach the top in a market expected to be worth at least $30 billion by 2024.
Why looking to startups can add more for clients
September 23, 2020
The startup industry has seen exponential growth over the past decade, with that development also having an impact on the sports industry. Whether it is technology on the field of play or the thirst f...
The importance of evaluating your live content distribution platforms
July 7, 2019
This is the second of two blogs from an interview with iWorkinSports. You can view the first blog here and both videos on the iWorkinSports YouTube channel.
Connecting brands and consumers in an ever-evolving digital world
September 23, 2020
I have been lucky to sit courtside during an era of huge change in the sports media and marketing industry. It is incredible to see what the trajectory has been and how content producers have had to a...
Three of basketball's best digital sponsorship activations
September 23, 2020
by Ender Uslu
The NBA, NCAA, FIBA and the Basketball Super League (BSL) here in Turkey have all been trailblazers when it comes to connecting brands to fans through digital engagement.
Building a genuine and engaged fan base
August 20, 2020
In the interview I also gave my views on rights holders and Infront's position as well as how important it is to create commercial opportunities for sponsors and still engaging fans.
Digital content: IIHF Ice Hockey World Championship ref cams making an impact
July 3, 2018
by Infront
This week, Amikam Kranz, Senior Director of Winter Sports at Infront, spoke with Swiss broadcaster SRF about how referee cameras are giving ice hockey fans a new perspective in digital content at the ...
