The start-up industry has seen exponential growth over the past decade, with that development also having an impact on the sports industry. Whether it is technology on the field of play or the thirst ...
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The importance of evaluating your live content distribution platforms
July 7, 2019
This is the second of two blogs from an interview with iWorkinSports. You can view the first blog here and both videos on the iWorkinSports YouTube channel.
Connecting brands and consumers in an ever-evolving digital world
July 7, 2019
I have been lucky to sit courtside during an era of huge change in the sports media and marketing industry. It is incredible to see what the trajectory has been and how content producers have had to a...
Three of basketball's best digital sponsorship activations
December 4, 2018
by Ender Uslu
The NBA, NCAA, FIBA and the Basketball Super League (BSL) here in Turkey have all been trailblazers when it comes to connecting brands to fans through digital engagement.
Building a genuine and engaged fan base
July 3, 2018
In the interview I also gave my views on rights holders and Infront's position as well as how important it is to create commercial opportunities for sponsors and still engaging fans.
Digital content: IIHF Ice Hockey World Championship ref cams making an impact
July 3, 2018
by Infront
This week, Amikam Kranz, Senior Director of Winter Sports at Infront, spoke with Swiss broadcaster SRF about how referee cameras are giving ice hockey fans a new perspective in digital content at the ...
The digital revolution in sport
July 3, 2018
The unlimited capacity to show sports content on a variety of platforms grants fans new access to an event that they have previously never experienced.
