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01 January 1970 01:00:00 CET

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FIBA Basketball

Raising the bar on the game-day experience in China

That is certainly the case this year, with the FIBA Basketball World Cup as a major global event set to take place in the country.

FIBA Basketball China

Five observations for sports business in China

Over the past few years, Infront has undergone a transformation, allowing us the best of both worlds – long-term relationships with international sports federations, plus a profound foothold and resou...

Digital Fan Engagement FIBA Sports Innovation Basketball Branding

Three of basketball's best digital sponsorship activations

The NBA, NCAA, FIBA and the Basketball Super League (BSL) here in Turkey have all been trailblazers when it comes to connecting brands to fans through digital engagement.