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01 January 1970 01:00:00 CET

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Six sports marketing trends you can't ignore in 2021

How can rights holders and brands play to win as the world transitions through the COVID-19 pandemic? What trends are transforming the sports marketing industry? Which ones to pay closer attention to?

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Sports behind closed doors: Broadcasting, venue advertising & fan engagement in a post-lockdown world

As the world emerges from lockdown, the sports media industry is contemplating a “new normal” of spectator-less events and limited operations for many months to come.