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01 January 1970 01:00:00 CET

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Esports Branding Sponsorship /esports-businesss

Esports and TV broadcasters have a bright future together

Online streaming is the lifeblood of esports, with Amazon’s interactive Twitch platform and Google’s YouTube recording staggering viewing numbers in 2020. But traditional broadcasters can create a spa...

Esports Branding Sponsorship /esports-businesss

Out of the box - designing brand activation for esports

From luxury watches and energy drinks, the esports ecosystem is a space where all kinds of brands can make a big impression with fans.

Esports Digital Broadcasting Corporate Fitness Media rights Sponsorship Sports Marketing

Six sports marketing trends you can't ignore in 2021

How can rights holders and brands play to win as the world transitions through the COVID-19 pandemic? What trends are transforming the sports marketing industry? Which ones to pay closer attention to?

Ice Hockey Sponsorship sports sponsorship

How iLOQ used the CHL's unique competition and digital enhanced sponsorship platform to unlock growth

Leading digital and mobile locking brand iLOQ has unlocked a wealth of opportunities for growth through an innovative partnership with the Champions Hockey League (CHL), says the company’s Chief Marke...

Ice Hockey Sponsorship sports sponsorship

Olympic medallist and sports marketing expert Rodrigo Garza on the CHL’s sponsorship platform and its opportunities for brands

The Olympic silver medallist and sports marketing expert discusses the rise of B2B sponsorship, its hidden opportunities – and why CHL fits the bill.

Sponsorship sports sponsorship

Why brands continue to invest in marketing during times of crisis

Smart brands: Invest now to win the recovery

Fan Engagement Broadcasting Marketing Operations Events Monetisation Media rights Sponsorship Sports-Event-Management

Sports behind closed doors: Broadcasting, venue advertising & fan engagement in a post-lockdown world

As the world emerges from lockdown, the sports media industry is contemplating a “new normal” of spectator-less events and limited operations for many months to come.