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01 January 1970 01:00:00 CET

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Sports Innovation Blog: Insights

Man vs machine – how sports content automation combined with a tailored approach can be a winning formula for rightsholders

In 2017 Elon Musk – the would be king of Twitter and deliverer of convertibles to space – explained that the biggest future danger facing mankind is AI (Artificial Intelligence) and machine learning. ...

Sports Innovation

How player positional tracking can change viewer experiences

Sports Innovation Sports Event Management

4 things that altered sports broadcasting, according to a longtime NBA broadcaster

Marc Zumoff, longtime play-by-play announcer of the Philadelphia 76ers, shares his insights on the changes he experienced while covering the NBA team.  Broadcasting is not what it once was. Sports are...

Sports Innovation

Improve fan experiences by getting to know fans, for real

Sports Innovation Sports Sponsorship Esports Business

How technology can further accelerate esports revenue growth?

Sponsorship and advertising have been the lifeblood of esports since it started commercialising. But how does the industry take the next step to match its counterparts in mainstream sport?

Sports Innovation

6 Data-Driven Social Media Posts To Learn From

Sports fans of the 21st century crave more and more content, in all its shapes and forms. Meanwhile, capturing fan attention has become a battle, pushing sports entities to become more creative in the...

Sports Innovation

The next play for sports is customer acquisition security

CHEQ is the global leader in customer acquisition security. Founded by leaders in cybersecurity, CHEQ drives revenue efficiency by eliminating bots and fake users from customer acquisition channels.

Sports Innovation

How tech is unlocking new revenue streams and reshaping the sports marketing industry

Explosive growth in the sports tech market is unlocking new revenue streams and reshaping the sports marketing industry, from automated content creation to deep fan data analytics.

Sports Innovation

Keeping up, staying relevant: How FIFA creates content for World Cup social media

Every Facebook post Will Kennedy produces has the potential of reaching at least 45 million people. Combine that with the YouTube page and Instagram account he manages, and Kennedy reaches more than 1...

Sports Innovation

Antourage: Leveraging influencer marketing to connect and monetise

What is more authentic than a live stream?