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01 January 1970 01:00:00 CET

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Esports Sports Innovation

How tech is helping brands target hard-to-reach gaming and esports audiences

Today there are an estimated 2.7 billion gamers across the globe. Mobile gamers, console gamers, streamers, the list goes on and on, and their number continues to rise as gaming and esports become mor...

Esports Sports Innovation

How digital finger printing technology is helping the esports world improve media value

Thirty to fifty percent of viewed video content in sports can go untraced. How do views go untraced? Fans and non-affiliates recycle and reuse videos created by teams, leagues and organisations, by re...

Sports Innovation

Avoiding Injury, Improving Performance: Zone7 Is Empowering Sports Medical Teams

Injuries have plagued the sports world for decades.

Sports Innovation

How technology is helping decision makers better prepare for sporting events

Every year at the US Open there is a man or woman in charge of pushing a button. Sounds like a menial job, but the push of this button has a monetary and operational effect that can alter the tourname...

Sports Innovation

How technology is helping transform theory to tangible results in sports

Why do people reach for their mobile phones first thing in the morning? Nir Eyal, a best-selling author and specialist in behavioural design, addresses this phenomenon in his book, “Hooked: How to Bui...

Sports Innovation Startups

Small team, impactful innovation: Q&A with Minute.ly’s VP Product Management

I recently caught up with Sagy Bar, VP Product Management at Minute.ly, a start-up that Infront took a stake in 2019. Sagy began his career as a software developer working for Mercury Interactive (lat...

Football Sports Innovation Virtual Advertising

Virtual atmosphere: NexGen tool for rights holders

As European football returns to the fray, rights holders and broadcasters are hunting for ways to compensate for muted atmosphere and revenue losses due to the absence of fans. State-of-the-art virtua...

Sports Innovation

The Effects of Covid-19: Quick Innovation With an Unknown Expiration Date

Covid-19 caught us off-guard, forcing the world as a whole, and the sports world specifically, to stop dead in its tracks and recalibrate.

Sports Innovation Anti-piracy Monetisation

From piracy to personalised content - AI unlocks value

Tackling content piracy might seem like a daunting and costly task. How can rights holders keep up with the never-ending swarm of unauthorised content online?

Sports Innovation Anti-piracy Monetisation

Monetisation opportunities for rights holders from anti-piracy AI tech

It is no secret that piracy poses a severe threat to the health of the sports broadcast world. Unfortunately, a fully robust way of tracking and tackling pirated video assets online has proven elusive...