Infront Blog

In 2017 Elon Musk – the would be king of Twitter and deliverer of convertibles to space – explained that the biggest future danger facing mankind is AI (Artificial Intelligence) and machine learning. ...

Marc Zumoff, longtime play-by-play announcer of the Philadelphia 76ers, shares his insights on the changes he experienced while covering the NBA team.  Broadcasting is not what it once was. Sports are...

    Covid-19 forced many sports organisations to embrace innovation, further accelerating processes that were already in place. 

Sponsorship and advertising have been the lifeblood of esports since it started commercialising. But how does the industry take the next step to match its counterparts in mainstream sport?

Sports fans of the 21st century crave more and more content, in all its shapes and forms. Meanwhile, capturing fan attention has become a battle, pushing sports entities to become more creative in the...