David Dellea is the Head of Sports Business Advisory at PwC. During the summer of 2020, PwC released their survey, “Sports industry: system rebooting.” Dellea chatted with Infront Lab about topics cov...
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Understanding the threats the Deep and Dark Web pose to the sports world
by Merav Savir
Below the surface of the internet we’ve learned to be so dependent on, known as the Clear Web, lies a realm foreign to many of us. While we may have heard of the Deep and Dark Web, we may not be well ...
The growing importance of cybersecurity in sports
by Merav Savir
Three months ago, on a Friday evening in late November, Manchester United, one of the world’s most valuable football clubs, announced it was the victim of a cyber attack.
How tech is helping brands target hard-to-reach gaming and esports audiences
Today there are an estimated 2.7 billion gamers across the globe. Mobile gamers, console gamers, streamers, the list goes on and on, and their number continues to rise as gaming and esports become mor...
How digital finger printing technology is helping the esports world improve media value
Thirty to fifty percent of viewed video content in sports can go untraced. How do views go untraced? Fans and non-affiliates recycle and reuse videos created by teams, leagues and organisations, by re...
Avoiding Injury, Improving Performance: Zone7 Is Empowering Sports Medical Teams
Injuries have plagued the sports world for decades.
How technology is helping decision makers better prepare for sporting events
Every year at the US Open there is a man or woman in charge of pushing a button. Sounds like a menial job, but the push of this button has a monetary and operational effect that can alter the tourname...
How technology is helping transform theory to tangible results in sports
Why do people reach for their mobile phones first thing in the morning? Nir Eyal, a best-selling author and specialist in behavioural design, addresses this phenomenon in his book, “Hooked: How to Bui...
Small team, impactful innovation: Q&A with Minute.ly’s VP Product Management
I recently caught up with Sagy Bar, VP Product Management at Minute.ly, a start-up that Infront took a stake in 2019. Sagy began his career as a software developer working for Mercury Interactive (lat...
The Effects of Covid-19: Quick Innovation With an Unknown Expiration Date
Covid-19 caught us off-guard, forcing the world as a whole, and the sports world specifically, to stop dead in its tracks and recalibrate.