Infront Blog

Thirty to fifty percent of viewed video content in sports can go untraced. How do views go untraced? Fans and non-affiliates recycle and reuse videos created by teams, leagues and organisations, by re...

Injuries have plagued the sports world for decades.

Every year at the US Open there is a man or woman in charge of pushing a button. Sounds like a menial job, but the push of this button has a monetary and operational effect that can alter the tourname...

Why do people reach for their mobile phones first thing in the morning? Nir Eyal, a best-selling author and specialist in behavioural design, addresses this phenomenon in his book, “Hooked: How to Bui...

I recently caught up with Sagy Bar, VP Product Management at Minute.ly, a start-up that Infront took a stake in 2019. Sagy began his career as a software developer working for Mercury Interactive (lat...

Covid-19 caught us off-guard, forcing the world as a whole, and the sports world specifically, to stop dead in its tracks and recalibrate.

Get used to it. The future of marketing is incredibly personalised and most certainly digital. Over-the-top (OTT) media services such as online streaming and social media give advertisers the power to...

Tackling content piracy might seem like a daunting and costly task. How can rights holders keep up with the never-ending swarm of unauthorised content online?

It is no secret that piracy poses a severe threat to the health of the sports broadcast world. Unfortunately, a fully robust way of tracking and tackling pirated video assets online has proven elusive...

Finding an edge in understanding the power of - and robustly tracking - online video assets is crucial in today’s rapidly evolving sports content market.