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01 January 1970 01:00:00 CET

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Sports Marketing

Six sports marketing trends you can't ignore in 2021

How can rights holders and brands play to win as the world transitions through the COVID-19 pandemic? What trends are transforming the sports marketing industry? Which ones to pay closer attention to?

Sports Marketing

Virtual atmosphere: NexGen tool for rights holders

As European football returns to the fray, rights holders and broadcasters are hunting for ways to compensate for muted atmosphere and revenue losses due to the absence of fans. State-of-the-art virtua...

Sports Marketing

2020 Infront trends to watch – sports event marketing operations

2020 is set to be a year of transformation for sports event marketing operations as the hunt for continuous growths opportunities and greater engagement reaches fever pitch in a global sports media an...

Sports Marketing

Virtual Advertising: Enter the Eclipse

Virtual advertising, which superimposes life-like graphics over the actual surfaces of perimeter advertising boards during a broadcast production, has become something of an El Dorado for the marketin...

Sports Marketing

Cooly the Cow: Bringing events to life through iconic mascots

Back in 2009, I created Cooly, the lovable Swiss cow and mascot for the 2009 IIHF Ice Hockey World Championship. Representing the traditional values of Switzerland - good humour, sportiness and sports...

Sports Marketing

Five observations for sports business in China

Over the past few years, Infront has undergone a transformation, allowing us the best of both worlds – long-term relationships with international sports federations, plus a profound foothold and resou...

Sports Marketing

Building a genuine and engaged fan base

In the interview I also gave my views on rights holders and Infront's position as well as how important it is to create commercial opportunities for sponsors and still engaging fans.

Sports Marketing

LED by example

When FC Köln played their first home game of the Bundesliga season 2017-18, they had the opportunity to show off their new LED system. A total of 60m of boards were installed behind Infront’s main LED...