#AllAboutSports

Infront Blog


Share

01 January 1970 01:00:00 CET

Featured stories

Sports Innovation Sports Sponsorship Esports Business

How technology can further accelerate esports revenue growth?

Sponsorship and advertising have been the lifeblood of esports since it started commercialising. But how does the industry take the next step to match its counterparts in mainstream sport?

Sports Sponsorship

How sponsors win with strong content

Can the big sponsorship coup also succeed beyond the typical premium rights such as main sponsorship or naming rights? With the right strategy and appropriate activation concepts - definitely. In them...

Sports Sponsorship

Why companies invest millions in sponsorship and what they get in return

In sports sponsorship, EUR 50M a year can quickly cross the table for big clubs like FC Barcelona or athletes like LeBron James. The European Football Championship also showed that an investment like ...

Sports Sponsorship

Insights from Warrior Sports on the exclusive CHL competition and sponsorship platform

Partnering with fast-growing sports properties that offer rich and diverse ecosystems, such as the Champions Hockey League (CHL), can open up incredible growth opportunities for brands. Matthias Wolf,...

Sports Sponsorship

How iLOQ used the CHL's unique competition and digital enhanced sponsorship platform to unlock growth

Leading digital and mobile locking brand iLOQ has unlocked a wealth of opportunities for growth through an innovative partnership with the Champions Hockey League (CHL), says the company’s Chief Marke...

Sports Sponsorship

Olympic medallist and sports marketing expert Rodrigo Garza on the CHL’s sponsorship platform and its opportunities for brands

The Olympic silver medallist and sports marketing expert discusses the rise of B2B sponsorship, its hidden opportunities – and why CHL fits the bill.

Sports Sponsorship

Why brands continue to invest in marketing during times of crisis

Smart brands: Invest now to win the recovery

Sports Sponsorship

Sponsors score slam-dunk through Turkish Basketball Super League

Football may be the number one sport, however basketball is the second most popular with mainly an AB Social economics group following mostly located in big cities. In fact, according to research from...

Sports Sponsorship

Connecting brands and consumers in an ever-evolving digital world

I have been lucky to sit courtside during an era of huge change in the sports media and marketing industry. It is incredible to see what the trajectory has been and how content producers have had to a...

Sports Sponsorship

Three of basketball's best digital sponsorship activations

The NBA, NCAA, FIBA and the Basketball Super League (BSL) here in Turkey have all been trailblazers when it comes to connecting brands to fans through digital engagement.