Infront Blog

Cycling’s position as the c-suite’s way of networking and connecting is not a new trend. It was widely reported seven years ago that board members were swapping golf clubs for lycra and the fact remai...

The last few years have seen women’s sport being given more of the spotlight, finally highlighting that competition at the highest level is not gender exclusive. Its growth reflects the broad audience...

Sponsorship and advertising have been the lifeblood of esports since it started commercialising. But how does the industry take the next step to match its counterparts in mainstream sport?

Can the big sponsorship coup also succeed beyond the typical premium rights such as main sponsorship or naming rights? With the right strategy and appropriate activation concepts - definitely. In them...

In sports sponsorship, EUR 50M a year can quickly cross the table for big clubs like FC Barcelona or athletes like LeBron James. The European Football Championship also showed that an investment like ...

Partnering with fast-growing sports properties that offer rich and diverse ecosystems, such as the Champions Hockey League (CHL), can open up incredible growth opportunities for brands. Matthias Wolf,...

Leading digital and mobile locking brand iLOQ has unlocked a wealth of opportunities for growth through an innovative partnership with the Champions Hockey League (CHL), says the company’s Chief Marke...

The Olympic silver medallist and sports marketing expert discusses the rise of B2B sponsorship, its hidden opportunities – and why CHL fits the bill.

Smart brands: Invest now to win the recovery

Football may be the number one sport, however basketball is the second most popular with mainly an AB Social economics group following mostly located in big cities. In fact, according to research from...