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01 January 1970 01:00:00 CET

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Sports Sponsorship

Connecting brands and consumers in an ever-evolving digital world

I have been lucky to sit courtside during an era of huge change in the sports media and marketing industry. It is incredible to see what the trajectory has been and how content producers have had to a...

Sports Sponsorship

Three of basketball's best digital sponsorship activations

The NBA, NCAA, FIBA and the Basketball Super League (BSL) here in Turkey have all been trailblazers when it comes to connecting brands to fans through digital engagement.